Last year, I called one of the people I regularly see at Convergence who didn't make it to ask her why she wasn't there. She said, "Our company has been laying people off this year, I can hardly justify going to an expensive conference." While many of us can relate to my friend's situation, I think almost anyone can convince their boss that Convergence is well worth the expense no matter what is going on back at the office. There are three things you should be doing.
Wait! What are they?!?
Speaking of Convergence..... Early (read: cheaper) registration is open. Check out the agenda and register today. Be sure to make full use of the "Convince your Boss" feature while you're there!